adidas - The Junk Space

We were commissioned by adidas to build relevance with Gen-Z.

With the latest happenings, we understood Gen-Z were looking for “breathing space” - a space for them to temporarily walk away. Hence we created a Junk Space with various local artists for adidas.

The Junk Space was initiated by a story created by 藍橘子.

Client: Adidas Hong Kong
Creative Director: Charles Hong
Art Director: Boza Wong, Danny Yiu
Copywriter: Bear Cheng
Author: BlueGodZi
Illustrator: Issac Spellmen
Instagram Filter Designer: Ross Wakefield